In rural regions, small and farmers often face challenges in accessing fair markets, leading to low prices and exploitation by middlemen. Saphala Rural Mart functions as a producer-led outlet or aggregation point linked to SEVA-promoted FPOs, enabling bulk marketing of crops like fruits, vegetables, cashew nut, acid lemon, maize, mirchi, paddy, and pulses. The project supports FPOs in procuring and distributing quality inputs (seeds, pesticides, fertilizers) while facilitating government subsidies. It draws inspiration from NABARD-supported rural marts and FPO marketing models in Andhra Pradesh, where such outlets help both sellers and buyers and helps reduce post-harvest losses, enhance bargaining power, and connect producers directly to buyers. Saphala Rural Mart provides a open platform where anyone can supply their produce/goods.

• Provide remunerative prices and stable market linkages for FPO members’ produce.
• Facilitate easy access to quality agricultural inputs at subsidized rates.
• Strengthen FPOs through collective marketing and value addition.
• Empower Tribal and marginalized farmers with better income and reduced dependency on intermediaries.
• Promote sustainable agriculture by integrating input support with crop diversification.
• Promote Organice Produce
• Provide a Marketing Hub Platform

1. FPO-Led Marketing and Input Supply

• • • 1,400 Tribal farmers and 2,100 other farmers benefit from collective marketing of diverse crops.
    • FPOs handle procurement, aggregation, and sales for remunerative rates.
    • Inputs (seeds, pesticides, fertilizers) supplied to members at affordable prices.

    Supported by 9 FPOs (including 8 promoted in earlier phases covering 69 villages across 8 mandals in West Godavari and Krishna Districts).

  • Government Scheme Integration
    • FPOs collaborate with government departments (e.g., Agriculture) to access input subsidies.
    • Capacity building for members and Board of Directors (BoD) with NABARD support.
    • Examples include distribution of Navadhanyalu kits (multi-crop nutrient kits) at FPO offices, handed over by DDM NABARD and ADA Agriculture officials.
  • Rural Mart Operations
    • Acts as a physical or aggregation point for produce collection, quality checking, and marketing.
    • Links FPO produce to local, regional, and potential export markets (aligning with Andhra Pradesh’s focus on fruits and diversified crops).
    • Supports value addition and direct sales to reduce transaction costs.

• Improved farmer incomes through better prices and reduced middlemen influence.
• Enhanced access to inputs and subsidies, boosting productivity and crop diversity.
• Strengthened FPOs as self-sustaining entities serving 5,000+ farmers overall.
• Contribution to rural economic growth in Tribal areas.

• NABARD – Training, capacity building, and scheme facilitation.
• Department of Agriculture – Input subsidies and Navadhanyalu kit distribution.
• Local FPOs and farmer members – Core implementation partners.
• Government departments – Market linkages and policy support.
• Local SHG Groups
• Local Artisans

• Support SEVA’s Saphala Rural Mart Project to connect farmers directly to better markets. Your contribution can fund input supplies, marketing infrastructure, or FPO training for greater farmer prosperity.
• Together, we empower rural producers for fair and sustainable markets in Andhra Pradesh.
• SEVA – Linking Local Producers to Fair Markets